The sales funnel is a model that has worked across numerous industries for decades, but is its time in the sun waning?
Its success depends largely on trust, but trust in the government, the media and brands has been whittled away in recent years. People no longer hold much (if any) stock in what marketers have to say. In this era of mistrust, word of mouth is more important than ever before - particularly in debt collections, where mistrust is rife, due to a history of aggressive practices and continued reliance on antiquated collections techniques.
The funnel no longer works, so perhaps it's time we look towards the flywheel effect?